Testlabb: Jakobergsgatan

This project is a perfect example of how I love to work: In many field during the process.

Client
Skandia Fastigheter
My role
Concept developer, Art Direction & Visual Designer
What I did
Concept, tools, brochure, website, SoMe-campaign, campaign-films

Challenge:

Skandia Fastigheter wanted to collaborate with me and my colleague around the question: How might we make reuse a “thing” in the organisation and for our customers?

We also created a new business offer around reuse for customers. To help the employees to talk about a buildings climate-footprint we created tools to simplify and clarify. And last but not lest the pride of having a climate freindly HQ. And to really show: Live as you learn made a big diffrence!

Solution:

Internal tools and pride. External inspiration and solutions.

To make reuse standard, we needed to change the hole internal process. Together with over 70% of the employees, we challenged behaviours, and developed new ones.

At the same time, Skandia Fastigheter decided to renovate there own HQ. Perfect! So we engaged by letting the new (old) HQ become a Testlab for new resuse-ideas. And made a hole campaign around it.